Since 1938, REI has been your local outdoor co-op, working to help you experience the transformational power of nature. REI brings you top-quality gear and apparel, expert advice, rental equipment, inspiring stories of life outside and outdoor experiences to enjoy alone or share with your friends and family. And because REI has no shareholders, with every purchase you make with REI, you are choosing to steward the outdoors, support sustainable business and help the fight for life outside.
Annually, more than 70 percent of REI’s annual profits are invested back into the outdoor community through dividends to REI members, employee profit-sharing and retirement, and investments in nonprofits dedicated to the outdoors.
Every year since 2015, REI closes all its stores on Black Friday. REI gives all its employees a day off to #OptOutside with family and friends on the busiest retail day of the year. REI continues this tradition because REI believes in putting purpose before profits. More than 700 organizations and millions of people have joined REI. We hope you will, too.